http://www.awadh.com/social-media-marketing.html
When it comes to your social media marketing strategy, you are talking to real people that might turn out to be great relationships, and customers. Stop viewing your fans like they're standing on a street corner with a price tag over their heads. Too many brands view their social media pages as a podium to pitch their products and marketing messages, in hopes that a few people take advantage of sale or promotion.
Remember the old days when people shopped in physical stores, and knew the managers and clerks by name? They felt a sense of friendship and loyalty to the store because they had built relationships there. Don't be afraid to carry the conversation away from your products and services, on a more personal level.
Loyalty can take a long time to earn, but it's well worth the wait.
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