Benefits of Digital Marketing over Traditional Marketing

Digital Marketing is more efficient than Traditional Marketing

With the traditional vs. digital marketing debate going on, let us figure out what is most suitable for the marketing and promotion of your business. Online advertising vs. traditional advertising could seem like a tough decision to make but these pointers will help you make up your mind.

Marketing is that aspect of business that you can never ignore. A wise entrepreneur will set aside a separate budget for the marketing alone. The problem is, we live in the generation where a huge part of the population does transactions only online while another chunk does not yet know how to use the internet. So the traditional vs. digital marketing decision becomes difficult.

However, you can think things through and make the decision of online advertising vs. traditional advertising. All you need to do is know the pros and cons of both and see how it applies to your business. Check the digital marketing vs. traditional marketing statistics and you will have a good indicator of which mode of marketing you need more.

It is in fact said that India will have over 500 million mobile internet users by 2017.
Adding to the internet penetration fact as per a study on smart phone users done by Internet and Mobile Association of India and Times Internet Limited: Pre-paid Smartphone users spend nearly 72% of their time to access online content while merely 15% of their time is spent on making voice calls.

The fact is Internet usage in India is rising due to the mobile phone revolution. There are 105 crore wireless connections (TRAI; September 30, 2016) for a population of 133 crore (World Bank; October 6, 2016). But, the number of internet subscriptions is only a third of the total number of mobile phone users.

If we put the subscribers figures in conjunction to the projected population of India (World Bank; October 6, 2016), there are approximately 96 crore citizens without access to the internet. The rural picture, where 67% of India lives, is bleaker. Thus, giving a great opportunity for internet penetration in the coming years.
Marketers will have to reach this new set of everyday growing number of users on the web. Thus, marketing budget is shifting to digital media from traditional media. Currently, the ration of traditional marketing VS Digital marketing would be approx 80VS 20. In some industries it could also be 90: 10.

But definitely marketers will be shifting and should shift budgets to digital because we can no more ignore the fact that we have to be where our customers are!
Let’s dive deeper to understand why marketers are shifting from traditional marketing to digital marketing.
So basically what different mediums are used for traditional marketing and digital marketing?

What is traditional marketing?

Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes:
Television.
Newspaper.
Radio.
Flyers and billboards by the roads and highways.
Ads in related weekly magazines.

What is digital marketing?

Digital or online marketing is the marketing mode of the global village. It is only obvious that the era of the internet will have its influence in every realm of life.

Weight watchers digital ads

Digital marketing includes platforms like:
Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop ups.
Blogs
Click bait links for viral content.
Online marketing is more versatile than traditional marketing, though all the types look similar. Now that we know what traditional and online marketing is, let us find out the winner of the traditional vs. digital marketing contest. Which is better?
 

Traditional vs. digital marketing

Now that we know what traditional and digital marketing are, let us find out what traditional marketing vs. digital marketing statistics say.

COST of Traditional vs Digital Marketing :
Everybody agrees that Digital Marketing is less expensive then Traditional Marketing. On the other hand, the cost of traditional ads has been rising and the effectiveness slowly dropping.
Setup and marketing campaign preparation costs are lower because you can easily integrate with other media channels in order to promote your mobile marketing campaigns such as on TV, radio, print, and social media.
Smart entrepreneurs use them both. That’s the case especially when you’re trying to reach a wide variety of generations.
The printed ads reach a lot of customers and take care of the brand awareness among them. These ads include a call to action that pulls focus to your online initiatives. From here, the digital ads acquire more detailed info about the consumer’s needs and behaviour, based on which you can begin to have a more personal relationship with him.